Sentry Glass Inc
Client
Sentry Glass Inc
Website
What
Challenges
we have
ICUBE TECHNOLABS elevates your business with IT solutions focused on quality and performance, as shown in our work with Sentry Glass Inc. We provide customized strategies to enhance digital presence and improve operational efficiency.
Low Initial Search Rankings
– The client’s website initially ranked low for targeted keywords related to glass and glazing services, making it challenging to attract organic traffic.
Competitive Industry Keywords
– Competing in a niche industry with established companies required strategic keyword targeting and on-page optimization.
Technical SEO Issues
– The website had several technical issues, such as slow loading times, limited metadata, and non-optimized URLs, which impacted its SEO performance.
Performance and minify css
SEO Strategy and Approach
Comprehensive Keyword Research
Conducted an in-depth keyword analysis to identify high-impact, relevant keywords, such as “mobile windshield replacement indianapolis,” “windshield repair carmel indianapolis,” and “windshield repair carmel.”
Focused on a mix of high-volume keywords and long-tail keywords to capture targeted traffic and cover multiple search intents.
On-Page Optimization
Title Tags & Meta Descriptions: Created SEO-friendly title tags and meta descriptions for each page, focusing on primary keywords while keeping titles within recommended character limits for optimal visibility on SERPs.
Also check all pages here : https://sentryglassinc.com/
Created an XML Sitemap
Content Optimization: Updated existing content and added new sections where necessary to provide valuable, relevant information, helping the site rank better and engage users. Also added blogs content & updated with keywords.
https://sentryglassinc.com/blog/
Internal Linking: Improved the internal linking structure to enhance site navigation, one page service to another, helping both users and search engines find relevant content.
Technical SEO Improvements
- Page Speed Optimization: Improved loading times by compressing images, minimizing code, and enabling browser caching, which positively impacted both user experience and SEO rankings.
- Mobile Optimization: Ensured that the site was fully responsive and optimized for mobile devices to improve performance on mobile SERPs and user accessibility.
- URL Structuring: Created SEO-friendly URLs with clear, descriptive text that accurately reflects the content on each page, improving visibility and click-through rates.
Content Strategy Development
- Developed a blog section targeting key topics in the glass and glazing industry, such as “Benefits of Custom Glass Solutions” and “Top Commercial Glass Trends,” to attract new visitors and build authority.
- Used internal links within blog posts to drive traffic to main service pages, boosting their ranking potential.
Setting Up Google Analytics & Google Search Console
To monitor the success of our SEO efforts and gain valuable insights into Hotjet USA’s website performance, we implemented Google Analytics and Google Search Console.
Off-Page Optimization
Backlink Building
Secured quality backlinks from reputable industry sites to improve authority and rankings.
Content Sharing
Shared informative articles and case studies with industry partners and on relevant platforms to increase visibility and attract more inbound links.
Video Marketing
Created and optimized video content, shared on platforms like YouTube, to attract engagement and drive backlinks.
Blog/Article Submission
Publish well-crafted articles on industry blogs to attract inbound links.
Document submission
Various PDF submission websites or directories to get backlinks to the client website.
Results
Increase in Organic Traffic: Organic traffic rose by approximately 30-40%, reflecting more visitors engaging with the site.
Higher Search Rankings: Targeted keywords like “mobile windshield replacement indianapolis,” “windshield repair carmel indianapolis,” and “windshield repair carmel.” & more…
Improved Click-Through Rates (CTR): Optimization of meta tags and descriptions contributed to a 20% increase in CTR, bringing more visitors from SERPs to the website.
Growth in Leads: With better visibility and relevant traffic, inquiries and conversions on the website increased by approximately 30%, reflecting qualified leads coming in through organic search.
Conclusion
Through targeted keyword research, strategic on-page and technical SEO improvements, and a focused content and local SEO strategy, we successfully elevated Sentry Glass Inc.’s online presence. This project highlights the impact of a holistic SEO approach in driving relevant traffic, improving search rankings, and generating more qualified leads for a business in a competitive niche.