HotJet USA
What
Challenges
we have
Challenges for HotJet USA included limited search visibility, technical SEO issues, content gaps, weak backlinks, poor local SEO, and ineffective keyword strategy and tracking.
Competitive Industry
– The drain line and pipe cleaning equipment industry is highly competitive, with established brands dominating search engine results.
Niche Keywords
– Targeting specific keywords related to jetters, which have limited but highly relevant search volume.
Technical SEO Issues
– The website needed technical improvements to ensure search engines could properly crawl and index it.
Low Organic Search Visibility
– Minimal presence on search engine result pages (SERPs) for important industry- keywords. Competitors outranking the website for target terms like “jetting equipment” or “hot water pressure washers”.
On-Page Optimization Issues
– Missing or poorly optimized meta titles and descriptions.
– Duplicate content or lack of optimized headers (H1, H2 tags).
– Limited use of targeted keywords in content.
Content Gaps
– Lack of valuable, informative, or engaging content tailored to target audiences.
Technical SEO Problems
– Slow page load speeds impacting user experience and search rankings.
– Non-mobile-friendly design or usability issues on different devices.
– Missing or improperly set canonical tags leading to potential duplicate content penalties.
Backlink Profile Weakness
– Few quality backlinks from authoritative sites to support domain authority.
– A reliance on low-quality or spammy links that could affect search rankings negatively.
Lack of Local SEO
– Poor local search optimization, affecting visibility in “near me” or local service searches.
– Missing or inconsistent listings on Google My Business and other local directories.
Keyword Strategy Limitations
– No clear keyword strategy leading to suboptimal targeting of valuable search terms.
– Heavy focus on general keywords rather than long-tail keywords that could drive more relevant
traffic.
Tracking and Analytics Shortcomings
– Lack of proper tracking setup for monitoring SEO metrics like organic traffic, bounce rate, or
conversions.
– Limited use of SEO tools and analytics for measuring performance and making data-driven
decisions.
SEO Strategy and Approach
Keyword Research and Optimization
Conducted extensive keyword research to identify high-value, industry-relevant keywords, such as "hot water jetter, " "cold water jetting equipment, " and "drain cleaning jetters."
Optimized on-page content, meta titles, descriptions, and headers with these target keywords to improve visibility on search engines.
On-Page Optimization
Content Optimization: Refined product, service, and blog content with targeted keywords to engage customers.
Meta Tags: Enhanced meta titles, descriptions, and headers for SEO and higher click-through rates.
Linking Structure: Designed an internal linking strategy to boost navigation and prioritize key pages.
Schema Integration: Implemented schema markup to enhance search visibility and content relevance.
Created an XML Sitemap
We create tailored XML sitemaps to improve search engine visibility and ensure efficient page indexing.
Created robots.txt file
We create optimized robots.txt files to guide search engines for better crawling and indexing of your site.
Technical SEO Improvements
- Improved site speed and mobile responsiveness to enhance user experience and meet search engine requirements.
- Ensured proper schema markup was in place to enhance search engine understanding of product and service pages.
- Website : Php & wordpress version updated
Content Strategy Development
- Developed a blog strategy focused on industry-specific content, addressing topics like drain cleaning tips, equipment maintenance, and comparisons of hot vs.
- cold water jetting. This helped position HotJet USA as an authority in its niche.
- Created downloadable guides and case studies to provide in-depth information and engage visitors further, turning informational searches into lead opportunities.
Setting Up Google Analytics & Google Search Console
To monitor the success of our SEO efforts and gain valuable insights into Hotjet USA’s website performance, we implemented Google Analytics and Google Search Console.
Off-Page Optimization
Backlink Building
Secured quality backlinks from reputable industry sites to improve authority and rankings.
Content Sharing
Shared informative articles and case studies with industry partners and on relevant platforms to increase visibility and attract more inbound links.
Video Marketing
Created and optimized video content, shared on platforms like YouTube, to attract engagement and drive backlinks.
Blog/Article Submission
Publish well-crafted articles on industry blogs to attract inbound links.
Document submission
Various PDF submission websites or directories to get backlinks to the client website.
Results
What sets us apart is what brings us together – a shared passion for solving business challenges through strategy, design, and engineering. We are the sum total of our team, their unique perspectives, capabilities, and our ability to collaborate from ideation to deployment.
