Hills Bros
Client
Hills Bros
Website
Industry
Enhancing an Iconic Coffee Brand
Overview
Development Platform
Development
Details
Custom Sections
–Designed tailored sections for Hills Bros using HTML, CSS, and Shopify’s customizer options to achieve a seamless blend of aesthetics and performance.
– Integrated dynamic elements for seamless updates and customization by the HillsBros team.
Responsive Design
– Ensured the website is fully optimized for mobile, tablet, and desktop users.
Focus on Brand Identity
–Incorporated classic design elements such as Hills Bros’ signature colors and logos while introducing modern typography and layouts for a fresh yet timeless appeal.
Streamlined Navigation
– Redesigned the site architecture to allow users to access products, recipes, and subscriptions effortlessly.
Key Features Implemented
Knowledge Cafe Page
An educational hub offering insights into coffee brewing techniques and brand history.
Recipe Pages
Recipes & Drinks Showcasing creative ways to enjoy Hills Bros coffee.
Recipes & Desserts a dedicated section for dessert recipes featuring HillsBros
coffee.
Where to Buy Page
A store locator guiding customers to physical retailers carrying HillsBros products.
Subscription Page
Facilitated recurring purchases with subscription options, catering to loyal customers who enjoy their coffee regularly.
Visual Evolution
Old Design Screenshot: https://tinyurl.com/25avwl27
New Design Screenshot: https://tinyurl.com/25ugtfev
The updated design introduces a cleaner, more intuitive layout,
showcasing products and heritage more effectively.
Old Design
New Design
Results
Improved Aesthetic Appeal: The website now reflects a refined blend of tradition and modernity.
Enhanced User Engagement: Increased traffic and time spent on the site due to engaging content and user-friendly navigation.
Higher Conversions: Boost in subscriptions and product purchases following the launch of the new website.
Stronger Brand Identity: Successfully reinforced Hills Bros’ legacy while meeting the demands of today’s digital consumers.
Conclusion
The website redesign demonstrates the power of combining
technical expertise with a deep understanding of brand identity. By focusing on user experience, functionality, and aesthetics, we delivered a platform that not only serves the needs of Hills Bros’ customers but also secures the brand’s place in the digital age.