What
Challenges
we have
ICUBE Technolabs helps elevate Foxy Tea’s business with exclusive IT solutions focused on quality, performance, and impactful results.
Low Organic Visibility
– Foxy Tea faces challenges in ranking for competitive keywords like “premium tea blends” and “handmade teas, ” limiting the brand’s reach through organic search.
Minimal Social Media Engagement
– Social media content lacks the desired engagement and reach, which could impact brand visibility and customer interaction.
Inconsistent Branding
– Branding efforts across SEO and social media are not cohesive, potentially leading to a less recognizable and impactful brand identity.
SEO Strategy and Approach
SEO Optimization
Keyword Research: Identified high-impact keywords such as “luxury tea gift sets", “detox herbal teas” and “loose-leaf tea benefits.”
On-Page Optimization
Optimized meta titles, descriptions, and product pages.
Updated alt text for images to improve searchability.
Created an XML Sitemap
Content Optimization
- Expanded product descriptions to include detailed benefits and features. Created a blog calendar featuring posts like “Top Wellness Teas for Stress Relief” and “Creative Tea Recipes for Every Occasion".
- https://foxyteas.com/blog/
Internal Linking
- Improved the internal linking structure to enhance site navigation, one page service to another, helping both users and search engines find relevant content.
Technical SEO Improvements
- Improved page speed by compressing images and cleaning code.
- Enhanced mobile responsiveness for a seamless shopping experience on all devices.
- Structured URLs to include primary keywords for better search performance.
Analytics and Reporting
Off-Page Optimization
Backlink Building
Secured quality backlinks from reputable industry sites to improve authority and rankings.
Content Sharing
Shared informative articles and case studies with industry partners and on relevant platforms to increase visibility and attract more inbound links.
Video Marketing
Created and optimized video content, shared on platforms like YouTube, to attract engagement and drive backlinks.
Blog/Article Submission
Publish well-crafted articles on industry blogs to attract inbound links.
Document submission
Various PDF submission websites or directories to get backlinks to the client website.
Results
Increased Organic Traffic: Achieved a 60% rise in organic website visits within six months.
Keyword Rankings: Top 10 rankings for 25+ target keywords, including “organic tea blends” and “premium tea gift sets”. Top 10 rankings for 25+ target keywords, including “organic tea blends” and “premium tea gift sets”.
Higher Conversions: Improved product page conversions by 25% through better copy and CTAs.
Revenue Boost: Enhanced online visibility contributed to a 30% increase in e-commerce sales.
Conclusion
By implementing a holistic SEO strategy and revitalizing social media campaigns, Foxy Tea gained higher visibility, improved engagement, and increased sales. This case study underscores the power of tailored SEO and social media strategies in driving success for an e-commerce brand.